FITUR is the international tourism trade fair organised by IFEMA MADRID, covering inbound and outbound travel markets. Specialist sections such as FITUR Cruises, FITUR LGTB+ and FITUR Lingua sit within the fair, and the FITURNext programme runs an annual challenge on a tourism theme, which for 2027 is the preservation of cultural identity.
The 2027 edition
IFEMA’s FITUR page lists 20 to 24 January 2027. Puerto Rico is the partner for this edition. The fair has separate access for trade participants and for the general public, so check which days and badge type apply to you.
Figures the organiser publishes
The page advertises more than 10,000 exhibitors, 155,000 trade participants, 100,000 members of the general public and 161 countries, without naming the edition. Trade and public numbers are reported separately, which helps if you only care about the trade audience.
Planning notes
If your goal is business meetings, schedule them on trade days rather than public days, and confirm which those are on the official site before booking travel.
Source notes
Checked on 19 October 2026 against the FITUR page on the IFEMA MADRID website. Dates and venues belong to the edition named above. Confirm them again on the official site before you book travel or stand space.