NY NOW is a wholesale market for gift, home and lifestyle products held at the Javits Center in New York. The show floor is divided into Gift & Lifestyle, Home and a curated Handmade division, and it hosts NOTED, a greeting card expo for publishers, artists and retailers.
The winter 2027 edition
The organiser lists the Winter Show from 31 January to 2 February 2027 at the Javits Center. The market runs winter and summer editions; this record follows the next published one.
Planning notes
The buyers the organiser names are regional and independent retailers, designers, museum shops, department stores and boutiques, mostly from the US Northeast. Exhibitors should check the market’s own booth and service information for the winter edition, which it publishes separately from the visitor pages.
Source: The NY NOW website