Entertainment & Leisure MENA 2027 (Formerly DEAL Dubai)

Entertainment & Leisure MENA 2027 is a trade-only exhibition for the entertainment and attractions industry, held from 18 to 20 January 2027 at Dubai World Trade Centre, United Arab Emirates. It is the new name for DEAL Dubai, which the organiser says has served the sector for 33 years, and it is now run by GL Exhibitions. The show connects suppliers with the operators, developers and investors building indoor and outdoor entertainment destinations across the Middle East, India and Africa.

Entertainment & Leisure MENA 2027 dates and venue

The 2027 show runs over three days, 18 to 20 January, in Za’abeel Halls 5 and 6 at Dubai World Trade Centre on Sheikh Zayed Road. Daily opening hours are not yet published on the official site. Our guide to checking official show dates explains how to confirm timings before you book travel.

Show sectors

The organiser groups exhibitors into indoor and outdoor entertainment sectors:

• Family entertainment and indoor attractions, including FEC and arcade systems, redemption and prize games, bowling, trampoline parks and indoor adventure attractions
• Gaming, esports and digital entertainment, from esports arenas and gaming lounges to VR and AR gaming
• Immersive and interactive experiences, such as projection systems, XR attractions, interactive installations and themed environments
• Venue technology, covering ticketing and access, cashless payments, guest experience, analytics and operations software
• Rides and mechanical attractions, including thrill and family rides, roller coasters, children’s rides and ride engineering
• Waterparks and aquatic attractions, from water slides to surf simulators and wave pools
• Adventure and activity parks, such as zip lines, climbing and outdoor activity parks
• IP, franchises and branded attractions, linking IP owners with operators and developers

Who visits

The show is trade only. The organiser names theme park and attraction operators, family entertainment centre developers, gaming and esports venue owners, mall and mixed-use developers, tourism and destination planners, government entertainment authorities and entertainment investors among its visitors.

Registration and exhibiting

Trade visitors register through the visitor registration page on the official site, which asks for business type and the market sectors of interest. Companies wanting a stand make an enquiry through the official site; GL Exhibitions handles all floor space. If you are exhibiting from abroad, see our guides to planning an overseas exhibition budget and shipping exhibition equipment abroad.

Related shows

Other leisure and attractions shows in this directory include IAAPA Expo in the United States, FSB Cologne and aquanale in Germany. Other shows at Dubai World Trade Centre include Gulfood Manufacturing, Intersec and Big 5 Global. Our guide to choosing an international trade show can help you compare them.

Source: enlmena.com, enlmena.com/sectors and dwtc.com (checked 2 November 2026)